Oliver Sterling 
Batch Content Creation to Save Hours Daily content creation fragments focus and drains creative energy. Switching tasks between brainstorming, filming, and editing reduces overall productivity. Batching consolidates these tasks into dedicated blocks, allowing for deeper focus and a consistent publishing schedule. The Four Phases of Batching Effective batching requires separating the creative process into distinct … Read more
Pricing Your First Creative Package Correctly Setting rates for creative work often leads to hesitation. Undervaluing services creates unsustainable workloads, while overpricing without a portfolio can limit initial client acquisition. A structured approach to packaging services removes the ambiguity of hourly billing and provides clients with clear deliverables. The Components of a Profitable Package A … Read more
Content rarely fails because of creativity. It fails because production is inconsistent. A one-week content sprint solves that by batching decisions, setting clear outputs, and creating reusable parts. The goal is simple: ship enough finished assets to stay active for the next four weeks without panic-posting. Time: 5 working days Output: 8 to 12 publish-ready … Read more
Most creative projects stall for one reason: the brief is vague, so feedback becomes endless. A one-page brief fixes that by forcing decisions early. It makes approvals faster, reduces revisions, and keeps the work aligned when multiple people have opinions. Time to create: 20 minutes Output: one page that the client can sign off on … Read more
Audio is the quickest way to lift perceived quality. Small fixes can make a basic camera setup sound intentional, clear, and easy to follow. The eight checks work with built-in mics, lav mics, USB mics, or recorded calls. Each one takes 30 seconds to 2 minutes and fits into any editing workflow. 1) Start … Read more
Deadlines get tighter when editing expands to fill the evening. A short, repeatable checklist keeps the work focused so footage becomes a finished export without endless tweaking. The flow takes 30 minutes for most creator videos: talking head, vlog, tutorial, product update, or event recap. It prioritizes clear audio, clean pacing, and platform-ready exports. … Read more
Looking good on camera is less about genetics and more about control: light direction, camera height, lens distance, and what appears behind the subject. Small choices can reduce shadows, soften skin texture, and create a cleaner, more confident on-screen presence for meetings, courses, interviews, or promotional videos—using equipment already at home. Start with camera … Read more
Phone cameras are capable of sharp, high-resolution footage, yet many videos still look “cheap”. The issue is rarely the handset. It is usually lighting, sound, stability, and background choices that signal amateur production. With a few simple fixes -most of them free, phone video can look far more polished for interviews, social content, product clips, … Read more
The compact disc feels nostalgic, yet its story is packed with lessons for modern creators. Formats shape behaviour, and behaviour shapes what gets bought, saved, and shared. This article pulls practical takeaways from the CD era that still apply to video and digital content now. It’s easy to treat the CD as a relic: a … Read more
Green screen can look brilliant, but small set-up errors make it fall apart fast. A few practical tweaks to lighting, distance, and camera settings can save hours in editing. This guide covers the most common problems and the fixes that make your footage feel polished. Green screen is one of those tools that feels like … Read more