Producing a video as part of a marketing campaign for your business has become crucial in todays online world. Whether it’s a corporate video production or a light hearted and humorous advert, going viral can always be beneficial to your business.
So what is a viral video?
A viral video is a video that has been made popular as a result of being shared many times over the internet. This is generally established through social media platforms and email.
So what makes a successful viral video? There are many elements that contribute towards a video becoming a success, here are 3 top tips from our video production team:
1. Engage your audience – people want to hear a story, not a sales pitch, so connect with your viewers and make it relevant.
2. Keep it short and sweet – most people lose interest after the first 10 seconds of a video so don’t hang about, get straight to the point.
3. Don’t be afraid to be different – make it funny, make it shocking, even challenge your audience, just don’t make it boring.